Digital Product with AI
The online Digital Product Design course aims to train professionals capable of conceiving, managing and developing innovative digital products from a strategic, creative and operational perspective.
The programme integrates methodologies from
UX/UI, design thinking, agile management and the cross-cutting use of artificial intelligence, preparing students to lead digital product projects in real professional contexts that are constantly changing.
The objective of this course is for students to acquire basic and advanced technical skills and develop practical competencies that will enable them to tackle the challenges of the UX/UI design sector.
Dates
April
Format
Online
Language
English
Duration
4 months
Software
Generative AI tools
Adobe Creative Cloud, Figma, or equivalent options.
Presentation
The online Digital Product with AI course prepares students to
enter the sector. Thanks to its focus on management, UX/UI and AI, career opportunities are clear and geared towards leadership and digital strategy roles:
Throughout this training, students will acquire basic and advanced technical skills and develop practical competencies that will enable them to face the challenges of the UX/UI Design sector. The specific objectives of the course are as follows:
• Understand the role of the digital product manager in contemporary environments.
● Apply design thinking to define problems and conceptualise digital solutions.
● Plan and manage the entire development cycle of a digital product using agile methodologies.
● Design coherent, usable and scalable user experiences.
● Integrate generative and analytical AI for research, prototyping, and decision-making.
● Explore hybrid flows and phygital experiences when the project requires it.
● Develop leadership skills.
Methodology and educational objectives
The online course is structured around a Transversal Integrative Project that runs throughout the programme and brings together the learning from the different modules.
The methodology combines:
● Guided content delivered by the bootcamp management.
● Masterclasses with guest specialists.
● Personalised mentoring applied to the project.
● Continuous practical work focused on a real or simulated case.
● Artificial intelligence is integrated transversally as a strategic tool.
Programme – Online Course in Creative Direction with AI
ASIGNATURAS
-
STRATEGIC CONCEPTUALISATION
AND DESIGN THINKING: This module introduces the strategic foundations of digital product design. Students learn to identify opportunities, define relevant problems and generate solid concepts through design thinking methodologies and research processes. -
GESTIÓN ÁGIL DE PRODUCTO
DIGITAL (UX/UI:En este módulo se aborda el diseño y la gestión del producto digital desde una
perspectiva UX/UI y metodologías ágiles. Se trabajan los flujos de interacción, la arquitectura de la información y el prototipado. - DISEÑO DE EXPERIENCIAS PHYGITAL Y FLUJOS HÍBRIDOS: Este módulo explora la posibilidad de diseñar experiencias que combinan lo digital y lo físico, aplicable cuando el proyecto lo requiera. Se introducen fl ujos híbridos y metodologías ágiles adaptadas a este tipo de experiencias.
-
PRODUCCIÓN INMERSIVA, ARTE Y CONTENIDO DINÁMICO: Este módulo se centra en la producción avanzada de activos visuales y narrativos para productos digitales, incorporando motion, arte inmersiva y contenido dinámico.
- LIDERAZGO ESTRATÉGICO Y DISEÑO DE FUTUROS: Este módulo desarrolla la visión estratégica y el liderazgo necesario para dirigir
proyectos de producto digital en contextos de cambio. Se introduce el diseño de futuros
como herramienta para anticipar escenarios y posicionar propuestas. -
PROYECTO FINAL INTEGRADORconsolida todas las competencias adquiridas a lo largo
del bootcamp. El alumnado desarrolla y presenta un proyecto de producto digital
completo, demostrando su capacidad de gestión, diseño y liderazgo
Outcomes / Employability
1.
DIGITAL PROJECT MANAGER
Responsible for planning, executing, and overseeing technological strategies to ensure that the objectives of a product or campaign are met on time, on budget, and in the right way.
2.
UI/UX MANAGER
A UI/UX Manager is the strategic leader who oversees the design of a digital product’s experience and interface, ensuring that it is intuitive for the user and profitable for the business.
3.
DIGITAL PRODUCT DESIGNER
A Digital Product Designer is a multidisciplinary professional responsible for conceptualising and designing a digital product from start to finish, solving real user problems while meeting business objectives.
4.
HEAD OF DIGITAL INNOVATION
5.
DIGITAL TRANSFORMATION PARTNER
Student projects
Who is this training aimed at?
People who want to change course
People who want to advance their careers
If you are a designer or creative professional and want to evolve into creative direction and integrate AI into your workflows.
Search for practical and intensive training in the field of AI
Are you looking for practical online training geared towards the real world?
Would you like more information about this programme?
Fill in this form and we will contact you to inform you about the enrolment process at L’Idem. All fields are mandatory.
FAQS
Frequently asked questions
Here you will find answers to the most common questions about our training courses. If you cannot find what you are looking for, please do not hesitate to contact us; we will be happy to help you.
When does the online course on Creative Direction with AI start?
The course begins in April. The admissions team will contact you with the specific date.
How will I receive feedback on my exercises and final project?
Every week, you will have personalised mentoring sessions with our active teaching staff; they will review your work and suggest specific improvements until your shot is ready for the demo reel.
What is the final project and how will it enhance my portfolio?
Development of a professional portfolio with projects applied to real or simulated cases.
What career opportunities will I have after completing this online course?
Graphic Designer specialising in AI; Digital Content Designer; Creative Strategist / Conceptual Creative; Branding and Visual Identity Designer; Junior Motion Designer (focused on digital content); Content Creator for brands and start-ups; and Creative Direction Assistant in agencies or studios
.
How does the school help me connect with industry?
During the training, you will attend talks with design and creativity professionals, workshops, portfolio review sessions, mentoring, and activities related to the design industry.
Can I take classes if I live outside Barcelona/Madrid or work part-time?
Yes. This course is 100% live online, and all sessions are recorded so you can review them whenever your schedule allows.
What are the steps to apply for admission and how many places are there?
Places are limited. Simply fill in the ‘More information’ form and the Admissions team will contact you to guide you through the entrance exam and place reservation process.
What language is taught and do I need a minimum level?
Teaching is conducted in Spanish, with the option of following the course entirely in English. We do not require an advanced level: a basic understanding of the language you choose is sufficient, as the support material and mentoring are adapted to both languages.