{"id":32719,"date":"2023-09-12T11:33:29","date_gmt":"2023-09-12T11:33:29","guid":{"rendered":"https:\/\/www.lidemschool.com\/blog\/21-avril-journee-mondiale-de-la-creativite\/"},"modified":"2023-09-12T11:33:30","modified_gmt":"2023-09-12T11:33:30","slug":"21-avril-journee-mondiale-de-la-creativite","status":"publish","type":"post","link":"https:\/\/www.lidemschool.com\/fr\/blog\/april-21-world-creativity-day\/","title":{"rendered":"21 avril : Journ\u00e9e mondiale de la cr\u00e9ativit\u00e9"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb3.22″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Qu’est-ce que la cr\u00e9ativit\u00e9 ?<\/strong> Pour certains, il s’agit d’un processus dynamique qui \u00e9tablit de nouvelles connexions entre des id\u00e9es existantes. Pour d\u2019autres, c\u2019est la capacit\u00e9 de cr\u00e9er de nouveaux concepts et id\u00e9es et de proposer des solutions nouvelles et originales \u00e0 des probl\u00e8mes ou des situations. Et, pour certaines personnes, c\u2019est aussi le moteur du d\u00e9veloppement personnel. Le 21 avril est la Journ\u00e9e mondiale de la cr\u00e9ativit\u00e9 et de l’innovation. Une date pour promouvoir la pens\u00e9e cr\u00e9ative multidisciplinaire.<\/p>\n

En ce jour sp\u00e9cial, nous avons demand\u00e9 \u00e0 Fr\u00e9d\u00e9ric Kauffmann<\/a>, PDG de l’agence Piece of Cake et collaborateur de notre \u00e9quipe p\u00e9dagogique Design, pour son TOP 3 des agences cr\u00e9atives du moment<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

BETC PARIS<\/strong><\/h4>\n

Fond\u00e9e en 1995 par R\u00e9mi Babinet et Eric Tong Cuong, elle est l’une des principales agences de cr\u00e9ation au monde<\/strong>. Elle est bas\u00e9e \u00e0 Paris, Londres et Sao Paulo.<\/p>\n

Depuis sa cr\u00e9ation, ils ont \u00e9t\u00e9 impliqu\u00e9s dans un large \u00e9ventail de travaux cr\u00e9atifs, allant de la publicit\u00e9 traditionnelle \u00e0 la cr\u00e9ation de valeurs d’entreprise pour les entreprises. Leurs clients incluent Air France, Lacoste, Canal + et Evian, entre autres.<\/p>\n

Au fil des ann\u00e9es, ils ont \u00e9t\u00e9 distingu\u00e9s par diverses r\u00e9compenses<\/strong> telles que :<\/p>\n

    \n
  • 2012 : Film Craft Award au Cannes Lions Festival of Creativity pour le spot \u00ab\u00a0The Bear\u00a0\u00bb pour Canal +
    2012 : Agency of the Year Award par le New York Art Director’s Club
    2019 : International Prix Agence de l’Ann\u00e9e par Adweek
    2020 : Film Craft Award au Festival de la Cr\u00e9ativit\u00e9 Cannes Lions pour le spot \u00ab\u00a0Crocodile Inside\u00a0\u00bb pour Lacoste<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=3393O1uD_w8″ _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    DROGA 5<\/strong><\/h4>\n

    Fond\u00e9e par David Droga en 2006, elle \u00e9tait consid\u00e9r\u00e9e comme l’une des agences ind\u00e9pendantes les plus importantes du secteur<\/strong> jusqu’\u00e0 ce que la grande entreprise Accenture Interactive l’acqui\u00e8re en 2019. Parmi ses clients les plus importants, on retrouve des noms tels que comme Mailchimp, Unicef, Under Armour, Android ou HBO.<\/p>\n

    L’agence de cr\u00e9ation poss\u00e8de une liste remarquable de r\u00e9compenses<\/strong> :<\/p>\n

      \n
    • 2010 – 2018 : liste A des agences par \u00e2ge de la publicit\u00e9.<\/li>\n
    • 2012, 2014 et 2016 : Agence de la d\u00e9cennie par Adweek.<\/li>\n
    • 2015, 2016 et 2017 : Cannes Lions Award.<\/li>\n
    • 2016 : Agence de l’ann\u00e9e selon l’\u00e2ge de la publicit\u00e9.<\/li>\n
    • 2018 : Agence ind\u00e9pendante britannique de l’ann\u00e9e selon le magazine Campaign.<\/li>\n
    • 2019 : Agence innovante de l’ann\u00e9e selon l’\u00e2ge de la publicit\u00e9.<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=cPUEDz2gAVA\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

      SID LEE<\/strong><\/h4>\n

      Une communaut\u00e9 cr\u00e9ative mondiale<\/strong> qui applique la narration, le design et la technologie pour concevoir des communications et des exp\u00e9riences percutantes et ambitieuses pour ses clients, notamment Spotify, Airbus, The North Face, Nestl\u00e9, Honda, Starbucks et d’autres. <\/p>\n

      [\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=avWmY08JsUE\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.8″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Qu’est-ce que la cr\u00e9ativit\u00e9 ? Pour certains, il s’agit d’un processus dynamique qui \u00e9tablit de nouvelles connexions entre des id\u00e9es existantes. Pour d\u2019autres, c\u2019est la capacit\u00e9 de cr\u00e9er de nouveaux concepts et id\u00e9es et de proposer des solutions nouvelles et originales \u00e0 des probl\u00e8mes ou des situations. Et, pour certaines personnes, c\u2019est aussi le moteur […]<\/p>\n","protected":false},"author":6,"featured_media":16347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[39,62],"tags":[870,871,873],"class_list":["post-32719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-diseno","tag-creativity-fr","tag-design-fr-2","tag-advertising-fr"],"yoast_head":"\nL'Idem Barcelona - 21 avril : Journ\u00e9e mondiale de la cr\u00e9ativit\u00e9<\/title>\n<meta name=\"description\" content=\"Fr\u00e9d\u00e9ric Kauffmann, CEO de Piece of Cake et collaborateur de notre \u00e9quipe p\u00e9dagogique Design, partage son TOP 3 des agences cr\u00e9atives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lidemschool.com\/fr\/blog\/april-21-world-creativity-day\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Idem Barcelona - 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