Creative Direction with AI
Lead the new creative era!
Today, creative professionals no longer just design: they think strategically, produce quickly and know how to integrate new technologies such as Artificial Intelligence into their creative process.
This online course was created to respond to this reality. A course designed for creatives who want to evolve professionally, learn to lead complete projects and master hybrid workflows where concept, design, production and AI coexist naturally.
Here, you will not only learn how to use tools. You will learn how to develop ideas with discernment, turn concepts into real pieces, and build professional-level projects.
The objective: for you to leave with a stronger creative vision, practical skills applicable from day one, and a portfolio ready for the real world.
Dates
April
Format
Online
Language
Spanish and English
Duration
4 months
Software
Generative AI tools
Adobe Creative Cloud, Figma, or equivalent options.
Presentation
The online course in Creative Direction with AI trains students to lead contemporary creative processes by integrating strategic thinking, conceptualisation, artificial intelligence tools and multi-format execution. Upon completion of the course, students will be able to conceive, develop and direct creative projects in branding, digital content, visual production and advertising campaigns, applying professional methodologies and AI-assisted workflows.
Online Course Methodology
We apply a dynamic methodology developed based on practical experience. Treating each student as a professional, we prioritise the real-world applicability of the knowledge acquired and teach students to meet the corresponding standards.
Our educational model is based on project work and the reproduction of real-world environments.
During the online course, students will also be able to participate in:
- Talks with design and creativity professionals.
- Workshops on AI applied to creative direction.
- Portfolio review and mentoring sessions.
- Brand observation and campaign analysis activities.
Programa – Online course in Creative Direction with AI
SUBJECTS
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BRANDING: Strategic fundamentals, visual identity, brand concept.
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DIGITAL and PHYSICAL PRODUCTION: Development of mixed media.
- MOTION: Animation, visual narrative, micro-animations, dynamic content.
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CREATIVE CAMPAIGN / ADVERTISING: Concept, storytelling, multi-format pieces.
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FINAL INTEGRATIVE PROJECT. Development of a project combining the 4 modules.
Career opportunities Creative direction with AI
1.
GRAPHIC DESIGNER:
SPECIALISED IN AI
A professional who combines design knowledge with mastery of generative AI tools to accelerate visual exploration processes, stylistic variations, prototyping, mood boards, and visual direction.
2.
CONTENT DESIFGNER
Create multi-format visual pieces (posts, banners, reels, short videos, campaign pieces) using motion, visual narratives and automated tools..
3.
CREATIVE STRATEGIST / CONCEPTUAL CREATIVE
Strategy and narrative-oriented profile: responsible for developing creative concepts, storytelling, claims, visual routes and campaign approaches based on data, user insights and AI possibilities.
4.
BRANDING AND VISUAL IDENTITY DESIGNER
5.
GRAPHIC DESIGNER:
SPECIALISED IN AI
A professional who combines design knowledge with mastery of generative AI tools to accelerate visual exploration processes, stylistic variations, prototyping, mood boards, and visual direction.
6.
MOTION DESIGNER JUNIOR
Create animated pieces, micro-animations, dynamic visuals and audiovisual content tailored to social media, digital advertising and living identity systems..
7.
CONTENT CREATOR FOR BRANDS AND STARTUPS
A hybrid profile that is particularly in demand in small companies or agile teams where it is necessary to produce visual content, conceptualise rapid campaigns and use AI to iterate ideas and materials.
8.
CREATIVE DIRECTION ASSISTANT IN AGENCIES OR STUDIOS
Provides support in campaigns, presentations, visual development, conceptualisation and creative direction, contributing fluency in AI and digital tools.
Student projects
Who is this online course aimed at?
People who want to change course
People who wish to advance their careers
If you are a designer or creative professional and want to evolve into creative direction and integrate AI into your workflows.
Search for practical and intensive training in the field of AI/h4>
Are you looking for practical online training geared towards the real world?
Would you like more information about this programme?
Fill in this form and we will contact you to inform you about the enrolment process at L’Idem. All fields are mandatory.
FAQS
Frequently asked questions
Here you will find answers to the most common questions about our training courses. If you cannot find what you are looking for, please do not hesitate to contact us; we will be happy to help you.
When does the online course on Creative Direction with AI start?
The course begins in April. The admissions team will contact you with the specific date.
How will I receive feedback on my exercises and final project?
Every week, you will have personalised mentoring sessions with our active teaching staff; they will review your work and suggest specific improvements until your shot is ready for the demo reel.
What is the final project and how will it enhance my portfolio?
Development of a professional portfolio with projects applied to real or simulated cases.
What career opportunities will I have after completing this online course?
Graphic Designer specialising in AI; Digital Content Designer; Creative Strategist / Conceptual Creative; Branding and Visual Identity Designer; Junior Motion Designer (focused on digital content); Content Creator for brands and start-ups; and Creative Direction Assistant in agencies or studios
.
How does the school help me connect with industry?
During the training, you will attend talks with design and creativity professionals, workshops, portfolio review sessions, mentoring, and activities related to the design industry.
Can I take classes if I live outside Barcelona/Madrid or work part-time?
Yes. This course is 100% live online, and all sessions are recorded so you can review them whenever your schedule allows.
What are the steps to apply for admission and how many places are there?
Places are limited. Simply fill in the ‘More information’ form and the Admissions team will contact you to guide you through the entrance exam and place reservation process.
What language is taught and do I need a minimum level?
Teaching is conducted in Spanish, with the option of following the course entirely in English. We do not require an advanced level: a basic understanding of the language you choose is sufficient, as the support material and mentoring are adapted to both languages.