{"id":32709,"date":"2023-09-12T11:22:17","date_gmt":"2023-09-12T11:22:17","guid":{"rendered":"https:\/\/www.lidemschool.com\/blog\/21-dabril-dia-mundial-de-la-creativitat\/"},"modified":"2023-09-12T11:22:18","modified_gmt":"2023-09-12T11:22:18","slug":"21-dabril-dia-mundial-de-la-creativitat","status":"publish","type":"post","link":"https:\/\/www.lidemschool.com\/ca\/blog\/21-abril-dia-mundial-de-creativitat\/","title":{"rendered":"21 d’abril: Dia Mundial de la Creativitat"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Qu\u00e8 \u00e9s la creativitat?<\/strong> Per a alguns, \u00e9s un proc\u00e9s din\u00e0mic que estableix noves connexions entre idees existents. Per a altres, \u00e9s la capacitat de crear nous conceptes i idees i de trobar solucions noves i originals a problemes o situacions. I, per a algunes persones, tamb\u00e9 \u00e9s el motor del desenvolupament personal. El 21 d’abril \u00e9s el Dia Mundial de la Creativitat i la Innovaci\u00f3. Una cita per promoure el pensament creatiu multidisciplinari.<\/p>\n

En aquest dia tan especial, vam demanar a Frederic Kauffmann<\/a>, CEO de l’ag\u00e8ncia Piece of Cake i col\u00b7laborador de el nostre equip docent de Disseny, per a les seves 3 millors ag\u00e8ncies creatives del moment<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

BETC PARIS<\/strong><\/h4>\n

Fundada el 1995 per R\u00e9mi Babinet i Eric Tong Cuong, \u00e9s una de les principals ag\u00e8ncies creatives del m\u00f3n<\/strong>. T\u00e9 la seu a Par\u00eds, Londres i Sao Paulo.<\/p>\n

Des de la seva creaci\u00f3, han participat en un ampli ventall de treballs creatius, que van des de la publicitat tradicional fins a la creaci\u00f3 de valors corporatius per a les empreses. Entre els seus clients hi ha Air France, Lacoste, Canal + i Evian, entre d’altres.<\/p>\n

Al llarg dels anys han estat distingits amb diversos premis<\/strong> com ara:<\/p>\n

    \n
  • 2012: Premi Film Craft al Festival de la Creativitat de Cannes Lions per l’espot “The Bear” de Canal +
    2012: Premi Ag\u00e8ncia de l’Any del New York Art Director’s Club
    2019: Internacional Premi Ag\u00e8ncia de l’Any d’Adweek
    2020: Premi d’artesania cinematogr\u00e0fica al Festival of Creativity Cannes Lions per l’espot “Crocodile Inside” per a Lacoste<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=3393O1uD_w8″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    DROGA 5<\/strong><\/h4>\n

    Fundada per David Droga l’any 2006, va ser considerada una de les ag\u00e8ncies independents m\u00e9s rellevants del sector<\/strong> fins que la gran corporaci\u00f3 Accenture Interactive la va adquirir el 2019. Entre els seus clients m\u00e9s significatius trobem noms com ara com Mailchimp, Unicef, Under Armour, Android o HBO.<\/p>\n

    L’ag\u00e8ncia creativa t\u00e9 una llista notable de premis<\/strong> guanyadors:<\/p>\n

      \n
    • 2010 – 2018: llista A de l’ag\u00e8ncia per edat de la publicitat.<\/li>\n
    • 2012, 2014 i 2016: Ag\u00e8ncia de la d\u00e8cada per Adweek.<\/li>\n
    • 2015, 2016 i 2017: Premi Cannes Lions.<\/li>\n
    • 2016: Ag\u00e8ncia de l’any per Advertising Age.<\/li>\n
    • 2018: Ag\u00e8ncia independent del Regne Unit de l’any per la revista Campaign.<\/li>\n
    • 2019: Ag\u00e8ncia innovadora de l’any per Advertising Age.<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=cPUEDz2gAVA” _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      SID LEE<\/strong><\/h4>\n

      Una comunitat creativa global<\/strong> que aplica la narraci\u00f3, el disseny i la tecnologia per dissenyar comunicacions i experi\u00e8ncies impactants i ambicioses per als seus clients, com ara Spotify, Airbus, The North Face, Nestl\u00e9, Honda, Starbucks i altres. <\/p>\n

      [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=avWmY08JsUE” _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Qu\u00e8 \u00e9s la creativitat? Per a alguns, \u00e9s un proc\u00e9s din\u00e0mic que estableix noves connexions entre idees existents. Per a altres, \u00e9s la capacitat de crear nous conceptes i idees i de trobar solucions noves i originals a problemes o situacions. I, per a algunes persones, tamb\u00e9 \u00e9s el motor del desenvolupament personal. El 21 […]<\/p>\n","protected":false},"author":6,"featured_media":16345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[39,62],"tags":[836,867,869],"class_list":["post-32709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-diseno","tag-design-ca","tag-creativity-ca","tag-advertising-ca"],"yoast_head":"\nL'Idem Barcelona - 21 d'abril: Dia Mundial de la Creativitat<\/title>\n<meta name=\"description\" content=\"Frederic Kauffmann, CEO de Piece of Cake i col\u00b7laborador del nostre equip docent de Disseny, comparteix les seves 3 ag\u00e8ncies creatives TOP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lidemschool.com\/ca\/blog\/21-abril-dia-mundial-de-creativitat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Idem Barcelona - 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