{"id":32647,"date":"2023-09-12T10:30:34","date_gmt":"2023-09-12T10:30:34","guid":{"rendered":"https:\/\/www.lidemschool.com\/blog\/motion-graphics-tendencia-de-disseny\/"},"modified":"2025-09-09T09:07:31","modified_gmt":"2025-09-09T09:07:31","slug":"motion-graphics-tendencia-de-disseny","status":"publish","type":"post","link":"https:\/\/www.lidemschool.com\/ca\/blog\/motion_graphics_digital_design\/","title":{"rendered":"Motion Graphics: tend\u00e8ncia de disseny"},"content":{"rendered":"

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El disseny animat o animaci\u00f3 de peces de disseny \u00e9s una de les tend\u00e8ncies de disseny del moment. Les noves formes de consum audiovisual ho han convertit en una eina molt \u00fatil per donar a con\u00e8ixer un producte, servei o marca. En aquest sentit, dominar aquesta eina \u00e9s una necessitat per a tot professional 360 \u00ba del disseny. Des de L’Idem estem atents a l’evoluci\u00f3 de les tend\u00e8ncies i eines emprades al sector del Disseny Digital<\/a> i oferim als nostres alumnes la formaci\u00f3 espec\u00edfica necess\u00e0ria per desenvolupar-se professionalment de manera efica\u00e7 .
A la assignatura de Motion Graphics<\/strong> impartida pel nostre professor Axel Bunge<\/a> els nostres estudiants han descobert les possibilitats comunicatives d’aquesta eina de treball . Hem aprofitat l’ocasi\u00f3 per parlar amb Axel Bunge sobre aquesta tend\u00e8ncia de disseny.<\/p>\n

 <\/p>\n

Qu\u00e8 \u00e9s el Motion Graphics?<\/strong><\/h4>\n

Motion Graphics \u00e9s el terme amb qu\u00e8 es va comen\u00e7ar a anomenar el disseny animat. Es referia a peces com ara infografies animades o sobreimpresos per a programes de TV. Amb el temps i el creixement de la disciplina, s’ha imposat el concepte de Motion Design, \u00e9s a dir, el disseny del moviment.<\/p>\n

En qu\u00e8 consisteix aquest concepte?<\/strong><\/h4>\n

\u00c9s una forma de validar la disciplina com una independent del disseny gr\u00e0fic, amb les seves pr\u00f2pies regles, t\u00e8cniques i objectius. I \u00e9s considerada una disciplina independent perqu\u00e8 es nodreix \u00f2bviament del disseny gr\u00e0fic, per\u00f2 tamb\u00e9 de la il\u00b7lustraci\u00f3, de l’animaci\u00f3 tradicional, els efectes visuals. A m\u00e9s, s’hi apliquen t\u00e8cniques de tota mena com el collage, animaci\u00f3 2D i 3D o stop motion, entre d’altres. En parlar de Motion Design donem a entendre que la quarta dimensi\u00f3, el temps, est\u00e0 inclosa a les peces des del moment mateix de conceptualitzar-les, i no \u00e9s un agregat a una pe\u00e7a dissenyada per funcionar com a gr\u00e0fica est\u00e0tica.<\/p>\n

<\/strong>Quin valor afegit aporta al m\u00f3n del disseny digital?<\/strong><\/h4>\n

El disseny digital gaireb\u00e9 no pot ser ent\u00e8s sense interacci\u00f3 i sense moviment. Vivim en un m\u00f3n de consum audiovisual gaireb\u00e9 constant i on la demanda de qualitat per part del p\u00fablic \u00e9s cada cop m\u00e9s alta. El consumidor \u00e9s m\u00e9s madur i exigent que fa 10, 20 o 30 anys. Hem viatjat m\u00e9s, hem consumit m\u00e9s, tenim acc\u00e9s a produccions de tot el m\u00f3n, no nom\u00e9s audiovisuals sin\u00f3 gr\u00e0fiques, urbanes, musicals, etc. El Motion Designer es nodreix de tot aix\u00f2 per aportar el seu granet de sorra a aquest univers nou, cada cop m\u00e9s ric en produccions noves.<\/p>\n

<\/strong>Quina tipologia de treballs realitza un Motion Designer?<\/strong><\/h4>\n

El Motion Design treballa no nom\u00e9s sobre peces 100% animades com a t\u00edtols de cr\u00e8dit per a cinema o TV, publicacions per a xarxes socials, presentacions empresarials, programes d’e-learning, etc. Tamb\u00e9 defineix com reaccionen els objectes amb qu\u00e8 interactuem en plataformes digitals. \u00c9s a dir, totes les interaccions i reaccions que succeeixen dins una GUI estan dictades per les bases del Motion Design.<\/p>\n

<\/strong>Per qu\u00e8 consideres que s’ha convertit en una tend\u00e8ncia de disseny?<\/strong><\/h4>\n

La popularitzaci\u00f3 dels smartphones i l’acc\u00e9s a banda ampla en qualsevol moment i lloc ha provocat un ascens al consum de peces audiovisuals. Alhora, ha promogut la producci\u00f3 d’aquestes en detriment de peces que podr\u00edem considerar \u201cest\u00e0tiques\u201d, com una il\u00b7lustraci\u00f3 o un text. L’experi\u00e8ncia de consum d’un v\u00eddeo requereix, en general, menys esfor\u00e7 per part del consumidor i, alhora, \u00e9s m\u00e9s rica en contingut, \u00e9s m\u00e9s \u201ccompleta\u201d.<\/p>\n

<\/strong>Com definiries una pe\u00e7a de Motion Design?<\/strong><\/h4>\n

Una pe\u00e7a animada representa tamb\u00e9 una mena de sorpresa en un feed de xarxes socials, cosa inesperada que ens convida a aturar l’scroll. El moviment crida l’atenci\u00f3, una cosa tan dif\u00edcil aquests dies. Finalment, aquestes peces es nodreixen de tend\u00e8ncies de diferents \u00e0mbits, generant una identificaci\u00f3 m\u00e9s immediata al consumidor.<\/p>\n

Per qu\u00e8 cal que un dissenyador\/a conegui les t\u00e8cniques que ofereix Motion Graphics?<\/strong><\/h4>\n

Un dissenyador sempre ha de con\u00e8ixer quines s\u00f3n les diferents disciplines que t\u00e9 al seu abast per cr\u00e9ixer com a professional i entendre quines possibilitats hi ha m\u00e9s enll\u00e0 del seu univers conegut.<\/p>\n

VOLS ESTUDIAR DISSENY DIGITAL A BARCELONA?<\/strong><\/h3>\n

L\u2019Idem \u00e9s una plataforma per a nous talents del Disseny Digital<\/strong> que, des de fa anys, forma els millors professionals del sector. L’escola ofereix programes de International Digital Designer<\/a> i International Master in Graphic Design<\/a> que busquen dotar l’estudiant d’eines que li permetin integrar-se amb \u00e8xit al m\u00f3n laboral.<\/p>\n

T’agradaria estudiar en un entorn internacional<\/strong>? Les inscripcions al curs 2020-2021 estan obertes<\/a> i les places s\u00f3n limitades. No dubtis a contactar amb el nostre Departament d’Admissions<\/a> per rebre tota la informaci\u00f3 que necessites per unir-te al nostre equip.<\/p>\n

Si vols reservar la teva pla\u00e7a ara<\/strong>, pots fer-ho emplenant el seg\u00fcent formulari on-line (menys de 2 minuts):<\/p>\n

Matricula’t<\/a><\/p>\n

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El disseny animat o animaci\u00f3 de peces de disseny \u00e9s una de les tend\u00e8ncies de disseny del moment. Les noves formes de consum audiovisual ho han convertit en una eina molt \u00fatil per donar a con\u00e8ixer un producte, servei o marca. En aquest sentit, dominar aquesta eina \u00e9s una necessitat per a tot professional 360 […]<\/p>\n","protected":false},"author":1,"featured_media":29235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[712,857],"class_list":["post-32647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoritzar","tag-digital-design-ca","tag-motion-graphics-ca"],"yoast_head":"\nMotion Graphics: tendencia de dise\u00f1o<\/title>\n<meta name=\"description\" content=\"Animated design or animation of design pieces is one of the design trends of the moment. 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