{"id":25476,"date":"2023-01-24T09:41:23","date_gmt":"2023-01-24T09:41:23","guid":{"rendered":"https:\/\/www.lidemschool.com\/blog\/25-de-gener-dia-mundial-de-la-publicitat\/"},"modified":"2025-07-28T19:35:25","modified_gmt":"2025-07-28T19:35:25","slug":"25-de-gener-dia-mundial-de-la-publicitat","status":"publish","type":"post","link":"https:\/\/www.lidemschool.com\/ca\/bloc\/25-dia-mundial-publicitat\/","title":{"rendered":"25 de gener: Dia Mundial de la Publicitat"},"content":{"rendered":"<p><strong>Qu\u00e8 \u00e9s la Publicitat? <\/strong>Pels professionals que es dediquen a aquest camp professional \u00e9s una forma de comunicaci\u00f3 que t\u00e9 la finalitat de donar a con\u00e8ixer, incrementar o millorar el consum d&#8217;un producte o marca dins del mercat. Per commemorar aquest dia es va triar el <strong>25 de gener<\/strong>, precisament el Dia de Sant Pau Ap\u00f2stol, una de les persones que m\u00e9s va predicar la paraula de D\u00e9u. A m\u00e9s, amb la implementaci\u00f3 de les noves tecnologies, aquesta festivitat tamb\u00e9 s&#8217;ha ampliat a fer-ho tots els professionals que treballen dins l&#8217;\u00e0mbit digital: dissenyadors digitals, TIC, M\u00e0rqueting i Comunicaci\u00f3.<\/p>\n<p>Aquest dia tamb\u00e9 coincideix amb el <strong>Dia de Sant Publicito<\/strong> i <strong>Santa Publicita<\/strong>. El primer, per la campanya creativa que va fer <a href=\"https:\/\/sanpublicito.com\/\">Peanuts &amp; Monkey<\/a>. I el segon, per la campanya realitzada per l&#8217;ag\u00e8ncia <a href=\"https:\/\/santapublicita.com\/\">Grow<\/a> per visibilitzar el paper de la dona dins aquest sector.<\/p>\n<p>A continuaci\u00f3, us mostrem 5 tend\u00e8ncies de disseny digital per aquest 2023:<\/p>\n<p><strong>1.Dissenys visuals inclusius<\/strong><br \/>\nLes marques ampliaran la seva tend\u00e8ncia a utilitzar il\u00b7lustraci\u00f3, icones i animacions enfocades a la diversitat o inclusi\u00f3, adquirint molta prioritat dins del disseny gr\u00e0fic.<\/p>\n<p><strong>2. Grafisme 3D<\/strong><br \/>\nLa moda del metavers ha explotat la tend\u00e8ncia a utilitzar les il\u00b7lustracions 3D. Durant aquest any, el disseny d&#8217;il\u00b7lustracions donar\u00e0 import\u00e0ncia a aspectes com ara el volum, la profunditat i el moviment.<\/p>\n<p><strong>3. Motion Graphics i Animaci<\/strong><strong>\u00f3<\/strong><br \/>\nL&#8217;any 2023 es donar\u00e0 m\u00e9s import\u00e0ncia als dissenys din\u00e0mics de UX i continguts de v\u00eddeo. L&#8217;augment de l&#8217;inter\u00e8s dels gr\u00e0fics en moviment ha estat gr\u00e0cies a la consolidaci\u00f3 de les plataformes de xarxes socials com ara Tik Tok, Instagram i Youtube. Per aix\u00f2 mateix, moltes marques cada cop m\u00e9s optaran per crear v\u00eddeos en format curt per reempla\u00e7ar les publicacions est\u00e0tiques.<\/p>\n<p><strong>4. Tend\u00e8ncia a les il\u00b7lustracions acolorides i retro<\/strong><br \/>\nLes tend\u00e8ncies visuals vintage continuaran vigents, per\u00f2 hi haur\u00e0 un auge nost\u00e0lgic pels anys noranta. Aix\u00ed mateix, les paletes de colors brillants, imatges pixelades i clara tend\u00e8ncia a l&#8217;\u00fas de la t\u00e8cnica del collage o influ\u00e8ncia de l&#8217;art urb\u00e0 als dissenys.<\/p>\n<p><strong>5. Realitat Virtual<\/strong><br \/>\nEl 2022 va ser el punt d&#8217;inici per obrir-se cam\u00ed dins el Metavers. L\u00fas de la realitat virtual seguir\u00e0 sent tend\u00e8ncia dins del disseny web durant aquest any. Moda, hostaleria, disseny d&#8217;interiors o cosm\u00e8tica s\u00f3n alguns dels sectors que utilitzen cada cop m\u00e9s aquesta t\u00e8cnica per millorar l&#8217;experi\u00e8ncia de l&#8217;usuari.<\/p>\n<h2><strong>Vols estudiar Disseny Gr\u00e0fic a Barcelona?<\/strong><\/h2>\n<p>L&#8217;Idem \u00e9s una <strong>plataforma per a nous talents del Disseny Digital<\/strong> que, des de fa anys, forma els millors professionals del sector. L&#8217;escola ofereix programes de\u00a0<a href=\"https:\/\/www.lidemschool.com\/international-master\/diseno-digital\/\">International Digital Designer<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.lidemschool.com\/international-master\/diseno-digital\/\">International Master in Graphic Design<\/a>\u00a0que busquen dotar l&#8217;estudiant d&#8217;eines que li permetin integrar-se amb \u00e8xit al m\u00f3n laboral. Contacta\u00a0amb el nostre\u00a0<a href=\"https:\/\/www.lidemschool.com\/contacto\/\">Departament d&#8217;Admissions<\/a>\u00a0per rebre tota la informaci\u00f3 que necessites per unir-te al nostre equip.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s la Publicitat? Pels professionals que es dediquen a aquest camp professional \u00e9s una forma de comunicaci\u00f3 que t\u00e9 la finalitat de donar a con\u00e8ixer, incrementar o millorar el consum d&#8217;un producte o marca dins del mercat. Per commemorar aquest dia es va triar el 25 de gener, precisament el Dia de Sant Pau [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":25471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[184],"tags":[585],"class_list":["post-25476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny","tag-diseno-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 de gener: Dia Mundial de la Publicitat<\/title>\n<meta name=\"description\" content=\"El Dia 25 de gener se celebra el Dia Mundial de la Publicitat per commemorar la feina d&#039;aquest sector professional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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