{"id":19691,"date":"2022-08-18T15:03:50","date_gmt":"2022-08-18T15:03:50","guid":{"rendered":"https:\/\/www.lidemschool.com\/?p=19691"},"modified":"2022-08-24T13:58:24","modified_gmt":"2022-08-24T13:58:24","slug":"daniel-romero-mantenerse-actualizado-es-una-necesidad-2","status":"publish","type":"post","link":"https:\/\/www.lidemschool.com\/ca\/blog\/daniel-romero-mantenerse-actualizado-es-una-necesidad-2\/","title":{"rendered":"Daniel Romero: “Mantenir-se actualitzat \u00e9s una necessitat”"},"content":{"rendered":"

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Daniel Romero<\/a> \u00e9s creador visual amb m\u00e9s de deu anys d’experi\u00e8ncia en el sector. Ha treballat com a director d’art i creatiu, dissenyador s\u00e8nior i t\u00e8cnic d’art per a ag\u00e8ncies internacionals. Durant els \u00faltims sis anys s’ha especialitzat en\u00a0branding, embalatge, disseny editorial, estrat\u00e8gia visual i processos creatius.\u00a0Entusiasta, practicant i impulsor de la creativitat col\u00b7laborativa, compagina la seva vida laboral amb la doc\u00e8ncia en L\u2019Idem\u00a0Barcelona, on imparteix l’assignatura de Publicitat\u00a0als estudiants de Disseny Digital<\/a>. Aquesta setmana hem parlat amb en Daniel<\/a> perqu\u00e8 ens expliqui com ha estat la seva traject\u00f2ria professional en aquest sector.<\/p>\n

10 anys dedicats a la Publicitat<\/strong><\/h2>\n

Daniel \u00e9s director d’art per amor a l’art i publicista de carrera. Per a ell tot ha de tenir un ordre i una intenci\u00f3. Es defineix com una criatura d’h\u00e0bits que utilitza la ci\u00e8ncia, l’antropologia, la semiologia, el cinema i la m\u00fasica per a jugar en aquesta fulla en blanc que li saluda tots els matins.<\/p>\n

Quan i per qu\u00e8 vas decidir dedicar-te a la Publicitat?<\/strong><\/h3>\n

Des de sempre vaig saber que volia dedicar-me a la publicitat, des de nen em vaig enamorar de les hist\u00f2ries de 30 segons i vaig anar dels pocs adolescents de la meva generaci\u00f3 que no va sofrir amb el dilema d’haver de decidir que anava a estudiar.<\/p>\n

Com s’ha desenvolupat la teva traject\u00f2ria?<\/strong><\/p>\n

Com a creador visual m’he proposat treballar en totes les possibles trinxeres que ofereix el disseny visual: T\u00e8cnic en art finalitzaci\u00f3 en els meus inicis, dissenyador j\u00fanior i s\u00e8nior en la meva primera ag\u00e8ncia; i director creatiu i art en els meus \u00faltims 5 anys. Durant tota la meva carrera he intentat ser el m\u00e9s vers\u00e0til possible, actualitzant i complementat les meves habilitats any a any, la qual cosa m’ha ajudat a sobresortir en projectes de branding, embalatge, editorial, retoc fotogr\u00e0fic, edici\u00f3 de v\u00eddeo, animaci\u00f3 de gr\u00e0fics, copywriting i art finalitzaci\u00f3.<\/p>\n

Qui han estat i s\u00f3n les teves fonts d’inspiraci\u00f3?<\/strong><\/p>\n

El m\u00f3n de la publicitat t\u00e9 moltes vaques sagrades i mai he estat un groupie m\u00e9s. Per\u00f2 tinc figures com Paula Scher, Michel Gondry, Milton Glaser, Anthony Bourdain i Gabriel Garc\u00eda M\u00e1rquez que m’han aportat molt sense haver tingut l’oportunitat de con\u00e8ixer-los.<\/p>\n

Quin ha estat el teu major repte professional ?\u00a0<\/strong><\/h3>\n

El meu major repte professional va ser la primera vegada que vaig assumir com a director d’art del mateix equip de dissenyadors del qual jo formava part.<\/p>\n

I com l’has enfocat?<\/strong><\/h3>\n

Va ser una prova de foc, per\u00f2 amb professionalisme, ordre i sentit com\u00fa em vaig convertir en el punt de suport per a l’equip, on molts perfils van cr\u00e9ixer i van trobar el seu cam\u00ed, que al final \u00e9s el que considero que ha de fer un bon l\u00edder.<\/p>\n

Com a professional, com t’has anat adaptant a les noves demandes del sector?<\/strong><\/h3>\n

Mantenir-se actualitzat ha de ser una necessitat i no una obligaci\u00f3. Jo en particular soc una mica v\u00edctima de les meves passions i la meva carrera est\u00e0 en el TOP 3. La recerca i experimentaci\u00f3 han de formar part de l’agenda de tot professional, i en el cas del disseny \u00e9s imprescindible assistir a esdeveniments, xerrades i exposicions que destaquin l’\u00faltim.<\/p>\n

Quin diries que \u00e9s el teu projecte professional m\u00e9s destacat?<\/strong><\/h3>\n

No sabria destacar un sol projecte, en tots m’he deixat la pell i la seva realitzaci\u00f3 m’ha fet aquest creador visual que soc avui. Per\u00f2 el projecte que m\u00e9s m’ha exigit va ser treballar com a director creatiu de la meva primera campanya 360, on vam posar missatges en tots els mitjans possibles articulant el treball de diverses ag\u00e8ncies, productores i centrals de mitjans, el resultat va ser anar a Cannes en el 2013 i ser pre seleccionats en la categoria de TITANIUM.<\/p>\n

I quin ha estat amb el qual m\u00e9s has gaudit?<\/strong><\/h3>\n

Amb una campanya per a un grup hoteler en el qual vam conv\u00e8ncer al client d’evitar el convencionalisme de promoure els seus hotels amb fotos d’habitacions i altres per a crear posters inspirats en la gastronomia local i l’oferta hotelera<\/p>\n

Ens pots explicar el teu \u00faltim projecte professional?<\/strong><\/h3>\n

El meu \u00faltim projecte que val la pena destacar, \u00e9s la conceptualitzaci\u00f3 i estrat\u00e8gia creativa per a TerraView, una plataforma que pret\u00e9n combatre el canvi clim\u00e0tic des del cultiu del ra\u00efm, monitorant vinyes amb sat\u00e8l\u00b7lits i drons per a digitalitzar tota la data de l’any de cultiu i obtenir insights que donin informaci\u00f3 clau a conreadors i el seu entorn.<\/p>\n

A part de doc\u00e8ncia, en qu\u00e8 est\u00e0s treballant ara?<\/strong><\/h3>\n

En aquest moment, a part de ser professor en L’Idem, soc project manager en Its Greener – BCN i Creador visual per a TerraView. A part tinc altres projectes personals.<\/p>\n

Per acabar, ens vols explicar alguna cosa m\u00e9s sobre tu?<\/strong><\/h3>\n

S\u00ed, vull aconseguir que disseny i animaci\u00f3 treballin junts.<\/p>\n

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Daniel Romero \u00e9s creador visual amb m\u00e9s de deu anys d’experi\u00e8ncia en el sector. Ha treballat com a director d’art i creatiu, dissenyador s\u00e8nior i t\u00e8cnic d’art per a ag\u00e8ncies internacionals. Durant els \u00faltims sis anys s’ha especialitzat en\u00a0branding, embalatge, disseny editorial, estrat\u00e8gia visual i processos creatius.\u00a0Entusiasta, practicant i impulsor de la creativitat col\u00b7laborativa, compagina […]<\/p>\n","protected":false},"author":1,"featured_media":19307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[184],"tags":[542],"class_list":["post-19691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny","tag-publicitat"],"yoast_head":"\nL'Idem Barcelona | Daniel Romero: "\u00c9s necessari mantenir-se actualitzat"<\/title>\n<meta name=\"description\" content=\"Daniel Romero \u00e9s creador visual amb 10 anys d'experi\u00e8ncia en el sector de la Publicitat. 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